A Sneak Peak

Prologue: Margaret

Just when she thought she and mom were going home, the Redemption Brigade came for them. Margaret didn’t understand who they were at the time because she was only seven, and up until that day she had always assumed that all humans were friends, could never hurt one another or shoot one another. Only the rippers were evil. Only the night needed to be feared.

Margaret enjoyed their adventure to Chicago until that day, seeing the huge buildings and playing with the kids of the Brat Pack at St. Mike’s. They were the orphans of Chicago, and for a few days while her mother was off killing rippers, Margaret stayed with them and their sort-of mom, Helen, a really old lady who smiled a lot, and their sort-of dad, Emile, a smelly fat guy who laughed a lot and showed them how to shoot. He even let her take a turn with a small handgun. She missed the target, a board with a bunch of circles painted on it leaning up against an empty old house, but he gave her two more tries, patiently instructing her on how to hold the gun until she hit the second circle.

The church was amazing. She’d never seen carving and painting like that. Some guy in a black robe came and told the children all about God, but Margaret had already been warned by her mother and Uncle Jeff not to mention the 1000 Souls, that these Chicago people weren’t believers yet and were afraid of Ericsians. Margaret also found it weird that while they were near anyone from Chicago, she was supposed to pretend that Kayla was her mom. After some big battle her mom won, they moved away from St. Mike’s and into a huge building, the Merch Mart it was called, but she wasn’t allowed to go exploring through the empty stores or offices, and there were no other kids there, so it was really boring. All she could do was look out the windows at the big city that spread all around them, miles and miles of empty buildings. One night flares popped high and there was a lot of shooting around the bridges over the river, but she only watched it for a few minutes before Uncle Jeff found her by the window and took her to the safe ammunition room on the north side of the Mart to sit with a couple of others and stuff bullets into magazines. She was very good at it, one of the fastest.

While all this was exciting, she was homesick for the familiar crowds of St. John’s Keep and the open fields and forests of Canada. Everyone in Chicago seemed very tense up until the party day, the kissing day.  That was the best and worst day of her young life.

She was old enough to know that they’d won some big battle with the rippers, that they were all dead. She thought that meant every ripper in the world was dead, that the war was over for good. People danced and hugged and kissed in the morning light in front of the church. She hugged and kissed each one of her new friends in the Brat Pack, and she was especially pleased when Collin, the big boy, a full thirteen-years-old and a messenger to her mom, gave her a kiss on the forehead and an awkward hug. She treasured that memory for years. She loved him.

But her mom was all worried and angry about something. They rushed from the party at St. Mike’s back to their camp in the Merch Mart and started packing crazy fast.

“We’re going to go on a big plane,” said her mom. “We’ll be back home the day after tomorrow.”

But the Redemption Brigade arrived in their trucks with their guns and surrounded the building, wouldn’t let them out, told them to surrender.

Margaret had heard a lot of gunfire in her young life, but never in daylight, and never a battle between humans. There was nowhere for her to hide like in St. John’s, where they always sent them into the mine if things got really scary. Even the ammunition room wasn’t safe because windows facing north were hit with bullets too. They could only tuck her into a corner of a corridor behind some filing cabinets, where she filled magazines as fast as her little hands could jam in the bullets. People rushed out of the haze of gun smoke and grabbed full clips from her in panic, dropping off their empties. Some people were dragged past her back from the barricade with bullet wounds, some dead. Helen, the nice old lady who took care of the Brat Pack, stayed with her until dark. Her mom joined them for a moment, blood running down her cheek from a cut, her face a thunder that warned Margaret not to dare to argue.

“Helen’s going to take you to the big plane. I’ll be right behind, okay, baby? Just remember mommy loves you very, very much. Be quiet with Helen though, okay? No crying. These evil ass…the Redemption Brigade, the bad people, mustn’t know that we’re sneaking away, okay? And some are on the bridge at the river. You’ll have to swim, but nice and quiet, okay? Quiet as a mouse.” Her mother gave her one last desperate hug and smeared her blood on Margaret’s cheek when she kissed her.

Helen carried her through the wreckage of a building in the dark while all the gunfire only got worse behind them in the Merch Mart. They crossed a narrow foot bridge and had to slide down some piles of broken building to the ground because the stairs were gone. She got a lot scraps and a nasty cut, but she kept silent as her mother asked, telling herself to cry on the inside. When Helen reached the river not far from the bridge, she stopped and waited. Margaret assumed they were waiting for her mother to catch up.

Kayla and her new boyfriend joined them instead, and they all slipped quietly into the cold water together, but something went wrong. Margaret’s head went under and she couldn’t breath. Suddenly Helen pushed her into Kayla’s boyfriend’s arms. He carried her out of the river, but Helen just disappeared in the dark water. It was too bad. Margaret liked her.

The plane was huge! She’d never seen anything so big. Kayla called it a Herc. It wasn’t really comfortable inside though because there were only benches to sit on, but there was a lot of space for running around. Kayla told her it wasn’t really a passenger plane, that it was for stuff.

They made her sit while the plane took off, but once it was in the air Margaret went looking for her mother. She walked up and down the benches, checking each face carefully a second time as if she might have missed her by accident. Uncle Jeff wasn’t on board either. She even went up to the cockpit, but only Milan, the man who always brought candies for the kids when he flew into St. John’s, was driving the plane. He turned from all the controls and smiled at her, but it was a sad smile.

Margaret walked very slowly passed everyone back to Kayla, slowly because she didn’t want to believe that her mother wasn’t on the plane. She stood in front of Kayla, who had tears on her cheeks. Kayla wiped them quickly when she realized Margaret was standing in front of her.

Margaret didn’t ask. She didn’t have to. She just stood in front of Kayla and waited to hear the worst.

Kayla shook her head. “I’m sorry, honey. I’m so, so sorry. Your mommy’s gone. She was killed by the bad guys.” She pulled Margaret into her lap.

They wept together. Even Kayla’s boyfriend, Tevy, wept and patted Margaret’s shoulder many times, promising that they would take care of her forever. Kayla tried to clean the blood from Margaret’s cheek, but that was her mother’s blood. Margaret never let anyone clean that blood, but it wore off anyway, severing her last connection to her mother. Margaret finally let herself fall asleep, hoping that it would all be a bad dream, that her mother would wake her from her bed in their room at St. John’s.

She woke when the plane landed and wept some more, but they had to hurry onto a bus and headed out even before sun up. Kayla told her to go back to sleep, but before she drifted off a little fire took hold in her soul, an anger, a rage. It grew while she slept.

She woke in the afternoon, the sun on her side of the bus making her hot. She remembered a question that she desperately wanted answered, a question the angry Margaret wanted answered.

“Who killed mommy?”

“The Redemption Brigade,” said Kayla.

“Bobs,” said her boyfriend at the same time.

Margaret whispered those names to herself again and again during the long drive home. “Bobs and the Redemption Brigade.” She stared out at the forests sweeping past, her head pressed against the bus window so that she could see better in the bright sunlight. “Bobs and the Redemption Brigade.”

She vowed that when she grew up, she would kill them all. For mommy.

Copyright 2013 Michael Andre McPherson All rights reserved.

Friday Funny: Preparing for the Zombie Apocalypse is a Good Idea. No, Really!

I have a confession to make. I don’t believe there’s going to be a zombie apocalypse. I do, however, believe in pandemics, floods, hurricanes, huge power blackouts and slow government responses.

A fellow writer once commented on my apocalyptic stories by saying, “It wouldn’t all fall apart so quickly. We have governments that would intervene.” After Katrina hit New Orleans, and the stories of a city in chaos from the flood hit the 24hr news cycle, he apologized. He was amazed that a huge country with an operating federal government couldn’t seem to come to grips with the disaster for weeks. It wasn’t just that stores were looted, it was that people weren’t being rescued, were totally left to fend for themselves.

I also remember the great blackout of 2003. The phones still worked, but I discovered I had no way to get news about the size and scope of the black out. I got lucky and managed to find eight batteries in my “dead” battery bin that had enough charge to power a radio. I had absolutely no other supplies. I was totally unprepared.

But not anymore. The Zombie Survival Crew tweet to me about having an escape route in case of attack, and I think it’s a good idea. Seriously, what if a bigger, longer blackout hit my city? How would I get my family out of the chaos? I’ve come up with a plan.

First, the highways will be blocked. Hey, they’re totally blocked during morning and afternoon rush hour now, why would the apocalypse be any different? So instead of trying to head north out of the city, I’d head south for the lake, which isn’t that far from my downtown Toronto home. No, I don’t own a boat, but if it is a true apocalypse and my family were in danger, I’d either negotiate with an owner, hitch a ride, or liberate a boat. I’ve already picked out a convenient marina. Then I’d head east, making for the coast of Lake Ontario near the Trenton Air Force Base. If there is any order left in the province, it will be there. Trenton also has a power dam and may actually have electricity. If not, there are two highways that head north from that area into very sparsely populated countryside, mostly through farmland at first, but after that rugged cottage country. Yes, remote empty cottages.

But is that enough? People send me stuff, and this one made me laugh. How to survive the zombie apocalypse from your pole barn. Yes, they’re trying to sell prefab barns, but at least they have a sense of humor about it. The best part is at the end, when they list one of their sources as “a coworker who has watched Shaun of the Dead too many times.” I also loved their comments on who you don’t want with you: “People in the entertainment industry (actors, singers, models, etc.), People in useless white collar trades like SEOs, marketing professionals, accountants, and salesmen.” I actually would take one salesman with me, but that’s because he’s family and he’s actually pretty savvy.

So prepare for the Zombie Apocalypse. Keep some water and canned food ready. Plan an escape route from your city. And if it actually turns out that I’m wrong and it is a zombie apocalypse, remember that your shed full of gardening tools like axes and shovels is your best source of anti-zombie devices.  Have a great weekend.

Thanks for a Great Day

The film industry is a great place for a writer who doesn’t want a full time job. I loved it because I spent a lot of time as a daily, going from show to show on a moment’s notice, working on everything from big feature films to YTV kids’ shows. One tradition I noticed was that when the day was over, the regular crew often said to me, “Thanks for a great day.” There was always a sense of relief and it was a sincere compliment. They were happy that I was the guy the union dregged up, and they wanted me to know they appreciated my work. Eventually I did succumb to the lure of money and worked full time on a bunch of shows, and I always continued that tradition when I had extra crew out to operate extra cameras. Thanks for a great day.

29 for Action/Adventure, 51 for Horror! Yeah!

So hey, to all you wonderful people who downloaded Generation Apocalypse last Friday during my promotion day: Thanks for a great day! We reached 29 on the free bestseller list for Action/Adventure and 51 for Horror.

But I’ve been reading Cheryl Kaye Tardiff’s book on how she spiked her sales, and she warns that just doing one free day in a row is wasting momentum. She shows that from her experience, it’s best to break up the five free days granted by the KDP Select contract into two promotions-one for three days and one for two days. Full disclosure here: Tardiff was a fellow member of the Crime Writers of Canada, and while we’ve never met in person, I’ve communicated with her in years past via the CWC Yahoo group, and we’ve probably been in the same room a few times at the Bloody Words Mystery Convention.

I’ll learn from her success. My next promotional day will be two days long. I just have to pick the days and start promoting to ensure another great day.

Thanks to all for a Great Week

The launch of Generation Apocalypse has been a hectic and exciting time. While we aren’t even close to breaking Stephen King’s average sales for a single hour, it has been a personal best for me, and it was fun to see the novel quickly climb to 15,000 on the Amazon best seller rank. I admit that’s not record breaking for a lot of novels (No Easy Hope, a zombie novel I keep tabs on, has been around the 1500 mark for about a year) but it’s nice to see my sales improving with each launch.

15,277 Paid in the Kindle Store

Our bestseller rank has dropped over the last two days, but I still have great hope for this novel. I’m lousy at marketing, but I once heard a marketing guru state that anyone can be good at marketing if they truly believe in their product. I truly believe Generation Apocalypse is a great read. I can’t wait to get deeply into writing book three of the 1000 Souls, let alone book five.

But the fun is not over. We’re going to launch a website for the 1000 Souls where you’ll be able to take the Ericsians determination to find out what soul-portion you host. We’ll have Youtube videos of Bertrand Allan warning of the apocalypse. We’re going to make the books come alive for everyone, whether they’ve read them or not.

They next few months will be a great adventure.

But first, we’re going to fly 3000 kilometers this weekend to Montana to attend a Pearl Jam concert. What’s that got to do with anything? Nothing. That’s the point.

Go For Launch!

Three souls that just click, but only when they're needed

He had just turned ten when the world ended. At first it was fun, because some of the teachers stopped showing up at school. The principal, tall and angry, kept stuffing the students into the gym to watch movies, promising each day that next would be normal. Instead, fewer and fewer of Tevy’s friends came to school, and one day neither did the principal.

That is the opening of Generation Apocalypse, and I’m delighted to announce that it will launch on Friday September 21st. This Friday. Yup, only three months late, but I think you’ll discover that it was worth the wait.

Early reviews: one trusted reader described it as the best book I’ve ever written. Another raved about the opening and scattered complementary comments throughout the manuscript–something he rarely does. Even my wife, one of my toughest critics, thinks I’ve written a great book.

So here’s my shameless plan: If you’re a fan and you want to be part of the success of Generation Apocalypse, buy it on Friday September 21st, or Saturday the 22nd or Sunday the 23rd. That’s this weekend. Why these days? Because I’m trying to push the bestseller ranking on the book high and fast. Amazon helps those who helps themselves, and their system will automatically promote a book that’s selling.

Is this unfairly gaming the system? Absolutely not, because any author can do it. Indie authors can’t afford advertisements in the New York Times like the big six publishers, so we have to find other ways to get that sales bump at launch and create buzz.

If the book sucks it’ll sink anyway. I’ve tracked several authors through this process, and one thing I’ve discovered is that while an author can light the match, only readers can make the fire catch hold and burn brightly. If the sales taper off and Amazon’s promotions don’t help, their algorithm will drop a book from the most-favored status and it will die.

But I think we’ve got a winner. So buy early and buy often!

If you’re worried that you haven’t read book one of the series, Apocalypse Revolution, fear not. Generation Apocalypse can be read as a stand-alone novel. But I’m willing to bet you $2.99 that when you get to the end, you’ll want to read book one to find out how this all began.

Many thanks to all my fans for their e-mails of encouragement–and their gentle nudges to write faster–over the last three months. You inspire me.

 

Getting the Marketing Right

I’ve got a confession to make: book two of the 1000 Souls series is ready to go, but I’m not going to launch it just yet. I apologize to my fans, some who’ve been on my Facebook page gently urging me to hurry up. I know I’ve missed several deadlines, and I hate to make people who are eager to read my novel wait just a little bit longer. I’m as eager for them to read it as they are.

Why am I holding back? Because I’m not good at marketing, and I’m trying to do better. Usually I get a novel up on Amazon as soon as it’s ready and try to do bits of marketing here and there after it’s available for sale. Besides being a challenge to squeeze these faint efforts in between the day job and the family, this half-hearted approach doesn’t build momentum. Every time I get the ball rolling, I wander off to take care of other things.

A traditional publisher would never ship a book out to stores without preparing the ground for sales. They send out copies for review, they get other authors to blurb, they take out ads, and they have a specific launch day and even a launch party.

Obviously I can’t afford ads in the New York Times, and Stephen King isn’t going to blurb for my book since he’s never heard of me, let alone  my books. But there are other marketing initiatives I can take.

First, I have a couple of websites I have to get in order: my publisher website and the novel site. I also need to write all the promotional material, which ends up being substantial, rather than adding it a bit at a time later.

Second, I need to do a proper launch. That means picking a launch day and letting people know in advance instead of after the fact. The idea here is to get all my friends, family and fans to purchase the novel on the launch day. This could give the novel quite a boost on the Amazon bestseller list. Is this gaming the system? You bet, but in a way that all authors and publishers try to get a bump in sales right off the bat.

I also want to contact each of my fans, especially the ones who have reviewed Apocalypse Revolution, and give them an Amazon gift certificate so that they can buy it on my tab. If they provide another good review it will be money well spent. Even if they just buy it, well, they’re buying it, which means I’m actually only paying 30% of the cost of the novel, and I get the bestseller rank boost. If you want a free copy, use the Contact Mike button above and let me know that you’re interested,  and I’ll see that you get one too. Fans, especially ones who’ve taken the time to write me and tell me how much they love my book, make this whole endeavor worth while.

I met with my business manager today over lunch (fortunately we’re married, so it was easy to arrange) and we discussed what had to be done by launch. After some scheduling debates,  we’ve pick a book-launch day.

So here’s the first big announcement. Drum roll please. Generation Apocalypse, Book Two of the 1000 Souls, launches on Friday, September 21st. It’s the best I’ve ever written. I love it. I hope you will too.

Look out world. Here they come.

Three souls that just click, but only when they're needed

The Undead Blog

Abandon hope all ye who enter here.

Blogging requires commitment, and all the experts warn me that abandoning a blog for a month or more is the kiss of death. Stupid experts. Okay, maybe they’re right, but last month I had to decide how long I was going to make my fans wait for book two of the 1000 Souls series. I was overdue, buried with work, and the kids were getting out of school for the summer.

So I decided to stop blogging until the novel was finished. It was ‘finished’ on July 4th, but I’ve been in editing and re-writes since. Now it’s so finished that it’s off to the editor and out of my hands until he’s done. Alas, my editor just gave his publisher two weeks notice and (being the conscientious guy that he is) he’s busy wrapping up his day job until July 27th. The good news is that means he can edit like crazy the next week, no day job in the way.

But that means that I must again push the publication date, this time to mid-August, a month and a half late. The good news is the cover artist is just about ready, and the cover looks great.

The other good news is that I’ll have lots of time to blog, and I’ve lots to tell you about, actually warn you about, regarding one too many free days and Amazon’s promotional algorithm.

Good thing I’ve got another novel coming out.

Finished

I could have written this post a week ago, but summer got in the way. I’ve finished book two of The 1000 Souls. Yes, I’m being cagey about the title until I have it published, but my fans already know.

Revisions are going well, and I hope to be able to turn it over to the editor in just a few days. He’s fast, so if all goes well we’re looking at a launch date of July 20th, 2012. Thanks to all those who have e-mailed asking when book two is coming out, and thanks for your patience. I know I’m three weeks late, but I think you’ll be happy with the results. I’m pumped.

As for summer? Kids out of school. Warm weekend in Muskoka at a friend’s cottage with many other kids. Swimming, water fights, capture the flag and even tubing. Scraped knees, racoons, a deer leaping through the forest, and a blown radiator less than seven kilometers from our second destination. Tow Truck. Car in shop. Swimming at a beach on a river. Running around with the cousins.

All in all, pretty damn exciting. I think the kids are having fun too.

Amazing Cheesecakes and Apocalypse Revolution Part Company

I’ve got nothing against cheesecakes–honestly–but funny things happen when you do a KDP Select free day.

Some people just download everything they find that’s free every day. I have thought of them as compulsive collectors, but there is a method to the madness of acquiring everything. What if a book breaks out and becomes a bestseller? What if the price shoots to ten dollars? Our collector simply checks his or her Kindle and presto! They picked it up for nothing a year ago, and now that they know it’s good they can read for free. They’re building a library.

But that means that an author can find their novel associated with a book from a totally different genre on Amazon. In the case of Apocalypse Revolution, the best free day I had saw 1300 downloads in four hours. It just so happened that Amazing Cheesecakes was also free that day, and people were downloading it at the same time.

This meant that in the alternate product display underneath my novel, Amazon stated, “Customers who bought this also bought…” You guessed it: Amazing Cheesecakes.

Now it certainly seems like a great cookbook, but when I cook (which is pretty often) it usually involves fire–in my case the BBQ, even in winter. What can I say?  The kids like burgers, sausages, boneless chicken, etc. Don’t worry, my wife makes some great pastas, so the kids will reach adulthood with unclogged arteries.  But alas, baking is not my forte, and I’ve never been that interested in cooking.

But here’s the problem: while I think whipping up some cheesecake and sitting down to read about the apocalypse might be a nice way to spend the evening, some people might get to the middle of the novel and discover their appetites have been disturbed. I mean, all that red jam spilling down the side of their cheesecake might not look so appetizing after reading about the assault on St. Mike’s. Horror or horrors, an amazing cheesecake might go to waste.

Also, I wouldn’t be surprised if Jeesica Tamturk, the AC author, was a little alarmed to discover that this association was reciprocal. On her Amazon page it said, “Customers who bought this also bought Apocalypse Revolution.” Not exactly a cookbook.

But those people at Amazon have written some smart algorithms. It only took a couple of weeks of purchases for Apocalypse Revolution to be associated with other apocalyptic novels, and for Amazing Cheesecakes to be associated with other cookbooks.

Although it’s kinda of funny: I liked being associated with Amazing Cheesecakes–and Phone Kitten. Oops, as of today Phone Kitten is still suggesting Apocalypse Revolution. Maybe our novels are more alike than I thought.

Rango – The Post-Apocalyptic Western

Johnny Depp has a knack for picking unusual and interesting films that don’t fit with the Pirates of the Caribbean box office smash, so when my kids wanted to watch Rango, I sat down with them, surprised that an animated Western even existed.

The Western, both as a film and novel genre, fell on hard times during the 1970s and 80s.  The movie-going and reading public had begun to realize the Indians weren’t nameless and faceless “savages,” but rather that they were actually human beings who had, and still have, a legitimate grievance.  The public lost interest in seeing John Wayne indiscriminately kill people who dared to oppose the US Cavalry or tried to stop the flood of settlers into the west.  The audience began to feel guilty.

Westerns didn’t die, of course, but they centered more on outlaws, sort of the Mad Max movies set in the 1860s.  Rango is definitely in the latter category.  Thugs dominate a town while controlling its most limited resource–water.  People are leaving, and everyone who stays behind owns a gun and knows how to use it.  During a gun battle, creatures on both sides kill indiscriminately–yup, just like John Wayne in a 1940s Western.

That’s when it hit me.  We’ve come full circle back to the Western.  Now the stick-figure enemies are zombies/vampires, but this time our heroes can kill without remorse.  The zombies are already dead and there are no land claims.  The humans who need killing are vicious Mad Max-type bikers with no morals. They would be locked up if only there were any jails.

But it goes beyond just guiltless killing.  It’s also the freedom that comes with being in a post-apocalyptic world, one where your credit card and mortgage are unimportant, but your next meal is always on your mind.  I read a great blog by author Steven Montano on the appeal of the post-apocalyptic world.  People actually enjoy the fantasy of waking up one morning to find out that they don’t have to go into work, that the boss is a zombie and their car payments can be skipped.  Indeed, if you can drive, you can grab any car you want, preferably a big SUV.  You don’t even have to worry about sustainable development anymore.  Better yet, in every post-apocalyptic scenario, you are the one who survives and gets to wield the shotgun.

There was a time when I wondered if this genre would peak at the end of 2012 and dip after the Mayan Calendar reset and the world didn’t end.  But now I believe that as long as the population density in major cities is on the rise, as long as consumer debt is high, as long as unemployment rates force people to stay in low-paying dead end jobs, there will be demand for post-apocalyptic fiction.  That’s what Rango is: post-apocalyptic fiction set in the lawless West.